ALORAby PNEUMA
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Alora Season SeriesMMXXVI

ALORA

byPNEUMA

Ancient, Rare, Yours.

Fragrance

ALORA

Ancient, Rare, Yours.

The MERRIGIO box against driftwood, surrounded by lime, peach, freesia, and amber.
The CALDERO box standing among lemon, orange blossom, moss, and a lump of amber.

Extrait de Parfum · 30 ml

Apparel

PNEUMA

The Spirit Behind What You Wear.

The black PNEUMA tee, front and back, with stitching and embroidery details and the black ziplock packaging.
The white PNEUMA tee, front and back, with five stitching and label details and the ziplock packaging.

Premium Cotton · All Size (Unisex)

IOrigin

ALORA

Ancient, Rare, Yours.

Two names, both about heat

The house is ALORA. Its two fragrances take their names from two different languages, and both point at the same thing — heat: one keeps it, the other holds it still.

Two fragrance names, and where each one comes from

Read from the root of the word.

  1. caldero

    01 · Spanish

    CALDERO

    Spanish for cauldron. From the Latin caldarium — the hot room of a bath — on the root calidus, “warm”. The same root gives caldera, the basin a volcano leaves behind once its fire has gone. All three point at one thing: a vessel still holding heat after the source of it has left.

  2. meriggio

    02 · Italian

    MERRIGIO

    Formed from meriggio, Italian for midday — from the Latin meridies, which also gives us “meridian”. What it takes is not the brightness but the hour: when the heat stands still, everything stops, and what a person looks for is shade. That is the side of it this variant sets out from.

PNEUMA

The Spirit Behind What You Wear.

The meaning behind PNEUMA

  1. πνεῦμα

    01 · Ancient Greek

    PNEUMA

    From the ancient Greek πνεῦμα (pneûma): breath, wind, and spirit — something not always seen, yet giving life and movement.

  • The way we dress.
  • The details we appreciate.
  • The standards we set.

Simplicity does not mean ordinary.

IIThe Product

What arrives: one 30 ml glass bottle inside its own box. The two variants are packaged differently — Caldero in navy with a band of gold dunes, Merrigio in ivory with blue waves.

MERRIGIO

Aromatic Aquatic

The MERRIGIO box against driftwood, surrounded by lime, peach, freesia, and amber.
The MERRIGIO bottle among rosemary, lime, lemon, and white flowers.
The MERRIGIO bottle on dark wood, with wood chips, nutmeg, spice seeds, and amber.

Packaging

Ivory with blue print, carrying the wave motif.

CALDERO

Woody Floral Amber

The CALDERO box standing among lemon, orange blossom, moss, and a lump of amber.
The CALDERO bottle before cypress, surrounded by oranges, orange blossom, and amber.
The CALDERO bottle among cypress, lemon, wood chips, and amber.

Packaging

Navy with gold print, carrying the dune motif.

IIIScent Pyramid

MERRIGIO

Aromatic Aquatic

I

First Impression

Bergamot · Neroli · Green Tangerine

II

Core Character

Sea Notes · Rosemary · Freesia · Cyclamen · Coriander · Nutmeg · Peach · Calone

III

Lasting Trace

Cedarwood · Patchouli · White Musk · Amber

CALDERO

Woody Floral Amber

I

First Impression

Calabrian Bergamot · Black Pepper

II

Core Character

Orange Blossom

III

Lasting Trace

Amber Accord · Patchouli · Woody Notes · White Musk

IVTwo Variants
VTwo Colors

An unisex oversized tee, one size fits most, from the same house as ALORA. Two colors: Black and White.

PNEUMA BLACK

Oversized Unisex Tee

A timeless black essential, refined with signature PNEUMA embroidery and premium details. Designed for everyday wear.

The black PNEUMA tee, front and back, with stitching and embroidery details and the black ziplock packaging.
The black PNEUMA tee, front view on a mannequin, with the hang tag and chest embroidery, plus six detail panels: neck label, embroidery, shoulder stitching, sleeve, fabric, and hang tag.
The black PNEUMA tee, back view with the PNEUMA label below the collar, plus six detail panels: back label, collar, shoulder stitching, sleeve, fabric, and hem.

PNEUMA WHITE

Oversized Unisex Tee

A clean white essential with signature PNEUMA embroidery, refined details, and timeless everyday versatility.

The white PNEUMA tee, front and back, with five stitching and label details and the ziplock packaging.
The white PNEUMA tee, front view on a mannequin, with the hang tag and black chest embroidery, plus six detail panels: back label, collar, shoulder stitching, sleeve, fabric, and hem.
The white PNEUMA tee, back view with the PNEUMA label below the collar, plus six detail panels: back label, collar, shoulder stitching, sleeve, fabric, and hem.
VIDetails
  1. I

    Premium Cotton

    Comfortable for everyday wear.

  2. II

    Signature Embroidery

    The PNEUMA logo, embroidered and understated.

  3. III

    Signature Label

    A label that gives the inside its identity.

  4. IV

    Refined Stitching

    Stitching finished with attention.

VIIWho It Is For
“Whether worn on the skin or on the body, neither ever needs to raise its voice — just wear it, and the difference speaks.”
VIIIThe Packaging
The Bottle
Navy glass with a gold cap. A 30 ml Extrait de Parfum — the highest concentration in the family.
The Box
Full-print board, different for each variant — Caldero in navy with gold dunes, Merrigio in ivory with blue waves — carrying the same name and tagline as the bottle.
Apparel Packaging
Every PNEUMA tee ships in a branded ziplock pack, not a plain bag.

Ancient, Rare, Yours.